Basic-Fit, official Fitness Partner of the Tour de France

For the second year, Basic-Fit is proud to take part as Fitness Partner of the most beautiful cycling race in the world and sponsor of the team classification.

The Tour de France is the most popular French sporting event and the most French of all sporting events. A monument — unifying and joyful, rooted in local communities, eagerly awaited each year by a passionate audience.

With a shared love of sport as common ground, this partnership feels like a natural fit. It reflects Basic-Fit’s commitment to promoting an active, healthy lifestyle accessible to all, in a spirit of togetherness and sharing.

As sponsor of the Tour de France team classification — and also of Paris-Nice and the Tour d’Auvergne-Rhône-Alpes — Basic-Fit naturally fits into this group dynamic and community spirit that drives our clubs every day, celebrating collective achievements.

Cycling and fitness are both better when done together.

Basic-Fit x Tour de France Femmes avec Zwift

Very proud and thrilled to be on the roads of the Tour de France Femmes avec Zwift for the second year, Basic-Fit supports the athletes and the public throughout the route starting from Lausanne, featuring activations at every start village and, of course, the already iconic Basic-Fit caravan.

This partnership is a natural fit for Basic-Fit, providing us with a magnificent showcase to reaffirm our commitment to women's sports and to highlight our initiatives in this area, with a specific focus on accessibility, well-being, and self-confidence.

Our ambition is to reiterate that fitness must be accessible to all women, regardless of their fitness level, goals, or athletic background, by creating a motivating, supportive, and inspiring environment for both physical and mental health.

A sporting partnership, a partnership of the heart

For this second year of partnership with the Tour de France, we have chosen to strengthen our commitment by making our support for several causes visible at the Tour:

Le Tour de Léo

Léo, a young journalist with autism spectrum disorder, follows the Tour de France for RTL and takes us behind the scenes of the Grande Boucle. This year, we will take part in several podcasts alongside prestigious guests. Throughout our conversations, we will cover themes such as inclusion, women’s sport, courage, and much more.

Hear his story

Alice Milliat

Announced on the occasion of International Women’s Day on 8 March last, we are delighted to be partnering with the Alice Milliat association, which works for the inclusion of women through sport. For the Tour de France Femmes avec Zwift, we are preparing several sporting challenges at the start villages of each stage, along with many surprises.

On the road or in the gym, something for everyone

Club competitions or social media contests, advertising caravan, activations in stage towns and along the route, sporting challenges, home trainer challenges and many surprises… there will be plenty of opportunities to meet us on the Tour roads throughout July. Come and enjoy the celebration with us and win exclusive Basic-Fit x Tour de France prizes! To make sure you don’t miss any of these moments, follow us this summer on Instagram and TikTok.